as i tap dance around my house impatiently "waiting" for notification of my licensing approval, i'm trying to create forms, signup sheets, and line up some work. i also needed business cards, thank you notes, and the little teensy details that make a business. oh, and a little brand recognition might help.... therefore, i enlisted the services of my friend James at LaCroix Design. when your friends help you out with their professional and creative services - it's such a humbling gift. i was blown away by James' enthusiasm to make me a logo. let's be honest, i cried when i got to my car after seeing his work. not because i am a melty wuss, but because he truly cared about what i wanted to do. plus, it's always FUN to work with your friends. i am continually stunned at the talent that surrounds me here in nashville.
i will now brag on James. we go back a few years, but both ditched the music business and sort of lost touch. when i contacted him needing help with my new logo & identity, he jumped. i was thrilled, especially after nosing thru his site! (his work speaks for itself - i would preach on, but you can see i don't need to.)
it's a bizarre process, this branding thing. unlimited options overwhelm me. i baby-stepped it from there. i found a tablecloth with the colors and texture i liked. this tablecloth is now a drape in my home studio. use what you like, i say. i knew i wanted the color pallet from the tablecloth with the imagery of leaves. i learned about leaves and essential oils in my aromatherapy class and was blown away by their healing properties. i searched out images of these healers... eucalyptus, comfrey, olive, arnica, barberry. i emailed him some zip files of the color pallet, the tablecloth, and leaves. "here are things i like. i want it to be simple and classy." i'd like to be an idea person, and sometimes i am, but for the most part i am a planner, a finisher, a completer, a fixer. logos are out of my creative strengths. and i tell myself that's ok.
we then met up a week later. he showed me a few ideas, but i knew the first one was what i wanted. you can see his work on my logo here. the 2nd attachment was the first one he showed me - and i thought to myself, "self, that one would be perfect if it was in a square." i loved that it looked like a seal or stamp. OMG I CAN MAKE A STAMP AND STAMP THINGS.... (i love and delight in the little things) and he even made me a pattern! we chose pantone colors, a business card layout, etc.
he loves the mathematics of design. i love the elements of line & repetition. he either read my mind, or intuitively knew what i needed even if i couldn't verbalize it. even the leaf is based on one of my favorites, the eucalyptus, which has wonderful healing properties.
and so cheers to you, my friend, James LaCroix. and dear internet universe, hire this fella. you will be thrilled you did.
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